Formulated with unadulterated coconut oil for its rich lather and deep cleaning, with all its natural glycerin retained to avoid drying the skin, then it is lotionized to make it even more pleasant to use. Controlled viscosity, made to just the right viscosity for dispensers, not so thick as to clog them, not so this as to drip. Glycerin in the coconut oil is supplemented with a lotionizing ingredient to produce a premium product.